History repeats itself once again. In the past, companies didn’t have websites. Then, this thing called the internet hit the scene, and the world saw a relatively quick mass-movement toward marketing businesses online.
Why the change? Because existing on the internet became a standard. Everyone was there. And if you weren’t, you were losing to competitors who were.
The same plot has rung true with mobility and multi-device support for websites and cloud-based applications. We are at an “essentialness” point, as Google has made it crystal clear that websites should be responsive (mobile-friendly).
Just like some companies didn’t think they needed to (and some still don’t) utilize the web, some think they’re better off without a mobile-friendly site. Although 31% of global internet page views occur on mobile devices, 88.2% of websites are poorly designed for these experiences. If your competitors are a part of that 88.2%, now is a perfect time to get ahead.
The following is a quick guide on what you need to know about why mobilizing your site is so important, how to mobilize it, and how to evaluate it.
We’re Not in Kansas AnymoreSince the birth of the mobile web browser on flip phones in the early 2000’s, and with every added layer of “smart,” marketers have had the complex job of managing how websites look across mobile devices.
On our site, www.lesson.ly, we had 446 different screen sizes viewing our website and 340 different screen sizes viewing our mobile-friendly training software, just during the month of June!
To be fair, the vast majority of these sizes easily fall into a handful of categories such as laptop, tablet, or smartphone. Even so, it’s amazing to see the whirlwind of different screens being used, even in a B2B market like ours.
A Brief History of Bricks and PaintYou need two things to make a website (in a very simple world): HTML and CSS. Think about HTML as bricks and CSS as paint. (highlight to tweet this tidbit or any other words in this post, it’s fun!) HTML are the parts of your website that make up the walls of your house, while CSS are the things that make it look pretty.
Before mobile usage of the internet, developers enjoyed being able to create gorgeous websites with one set of bricks and paint. They designed sites for large desktop or laptop computers only, and did not have to worry about any experience smaller than that.
When the first mobile browsers hit the stage, people put up with ugly mobile experiences because it was just cool to have the internet on your phone.
Eventually, the fine people of this world demanded a better experience, so developers started to create entirely separate websites hosted on separate web addresses like “m.website.com” or “www.website.mobi.” This required different bricks and different paint for each device you were trying to design for.
In today’s world, perfectionists would have to create over 400 sets of bricks and paint. That’s a lot! So some brilliant people created the art of responsive design.
With responsive design, you can use the same bricks across all devices, and change the paint according to the size of the browser. This is way easier to manage, and if done well, can provide an amazing experience for the user no matter what device they’re on.
Responsive Design is Ranking, Not Just EfficiencyIf you’re not a developer and really just don’t care about the pains of managing multiple sets of bricks and paint, that’s okay. But don’t let your lack of empathy lead you astray. Even without the efficiency and time savings found in responsive design, it is crucial for every business to implement today.
The reason? Google says so.
They have proclaimed that having responsive design is the way is the best way to go, and their search engine results are now reflective of that. Learn a lot more about Google’s view of mobile SEO here.
But how do Google’s robots know what my site looks like on a mobile device? They don’t have smartphones, do they?
Don’t worry, they don’t have smartphones… yet. But they can look at your site through different lenses using the power behind responsive design and SEO: media queries.
Introduction to Media QueriesMedia queries are CSS triggers that you can use to create conditional logic based on a minimum or maximum screen size. Said another way, you can change the look of your site on a device that is 200 pixels wide vs. one that is 900 pixels wide.
Here’s an example:
In this case, if you are viewing the page on an iPhone, the brick called div.icon would be orange; on an iPad, it would be yellow; and on a MacBook Pro, it would be green.
Obviously, you’re probably not going to change colors based on width all that often, but responsive design can be used on pretty much anything. Learn more about media queries here.
Test with ResponsiveTest.netIs your site responsive? Do you know?
Here’s how you can find out. Head on over to ResponsiveTest.net and type in your website. Hit enter on your keyboard, and see what happens when you view it in different sizes. You can either drag the window sizing, or you can even select from a list of common computers, tablets, and smartphones to see what your site looks like on them.
The mortgage industry is leveraging technology like never before, streamlining processes across the spectrum of lending, servicing, investing and real estate. The combination of regulatory pressure and consumer expectations have set a high standard for efficiency and transparency, requiring a significant investment of time, money and talent to hit the right notes for both.
LendingHome rolls out online mortgage for first-time homebuyers
Users can complete a mortgage application within minutes
March 10, 2017
LendingHome, a marketplace lender and HousingWire 2017 Tech100 winner, announced its new one-stop online mortgage designed with the needs of first-time homebuyers in mind. Barely three years old, here’s the latest installment in the company’s growth.
Here's how much Rocket Mortgage helped Quicken Loans in 2016
Nonbank sets lending record, but how much is digital driven?
March 7, 2017
It’s been just over a year since Quicken Loans went digital with Rocket Mortgage, the lender’s fully online mortgage. And now that the dust is settled from Rocket Mortgage’s first year of existence, the question is just how much did the digital mortgage drive business for Quicken Loans? The answer depends on your perspective.
Chase moves into digital mortgages with help from Roostify
Slated to release online home loan later this year
February 16, 2017
Chase is adding its name to a growing list of mortgage lenders going digital, as the housing industry steps up its game to meet the needs of consumers. Chase announced on Thursday it’s launching a digital mortgage platform, allowing customers to track a loan application through closing entirely online and from any mobile device.
Redfin gets into the mortgage business
Meet Redfin Mortgage
January 27, 2017
There's about to be a new player in the mortgage space, one that boasts it can be a true digital "one-stop shop" for homebuyers, taking them all the way from finding a real estate agent to finding a house and getting a mortgage. And while others claim they can do the same thing, this one brings a well-known name and built-in digital experience. Meet Redfin Mortgage. That's right; Redfin is getting into the mortgage lending business.
PCLender partners with Blend to bring digital mortgages to more lenders
Integrates loan origination system with advanced customer experience
January 26, 2017
PCLender, a provider of internet-based mortgage solutions for community banks and credit unions, announced this week that it is entering into a partnership with Blend to bring digital mortgages to more lenders. As a result of the partnership, lenders who use PCLender will be able to use Blend’s platform to create an end-to-end digital mortgage experience for consumers.
Loan officers: Stop calling your Millennial homebuyers
Actually, they prefer texting
January 18, 2017
Loan officers, the time has come for you to stop calling Millennial homebuyers. Just don’t. Actually, they would prefer it, and you will have better success, if you text them. Don’t believe me? Read this, I’ll prove it.
First look: Caliber Home Loans new fully digital mortgage will close in 10 days or less
Meet the “Ultimate Homebuying Experience”
December 8, 2016
Caliber Home Loans just unveiled a fully digital mortgage — they claim they can shrink the loan process from 45 days down to 10 days or less. Here's how they succeed where others struggle.
Guardian Mortgage launches complete digital mortgage
Announces partnership with Blend
November 14, 2016
Digital innovation is key moving into 2017. Adding its name to a growing list of lenders moving more digital, Guardian Mortgage Company announced a partnership with Blend to launch a complete digital mortgage experience.
This is where mortgage technology is headed
One day soon, entire lending process will be online
October 24, 2016
Technology is revolutionizing the way our world thinks, works, communicates and even plays. When it comes to the housing industry, however, it seems to lag a bit behind, but that could all be about to change. Panelists from the MBA conference in Boston chime in on the subject.
Sindeo launches 5-minute digital mortgage
Consumers in general push for more technology
October 13, 2016
Earlier this year, Sindeo’s CEO stated that consumers in general, not just Millennials, are pushing the home financing industry to go digital. Consumers now expect technology since they’ve already experienced it. In light of this, Sindeo announced the launch of its newest technology, SindeoOne.
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